Attend the Dorothy Technology Mid Atlantic Sales Summit, September 9th and 10th 2025: Fairfax, Virginia
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September 9 & 10, 2025

Mid-Atlantic Sales Summit 2025

The Dorothy Technology Sales Summit offers a unique opportunity to expand your reseller partner connections in a single, focused location. This summit is designed to foster meaningful relationships between resellers and manufacturers/distributors and will not include end users. The specific purpose of this Summit is to deepen partnerships and drive sales in the mid-Atlantic region.

About

What is The Mid-Atlantic Sales Summit?

The Dorothy Technology Sales Summit offers a unique opportunity to
expand your reseller partner connections in a single, focused location.
This summit is designed to foster meaningful relationships between
resellers and manufacturers/distributors and will not include end
users. The specific purpose of this Summit is to deepen partnerships
and drive sales in the mid-Atlantic region.

Why do we organize this event?

Dorothy Technology has a team-focused approach to everything we do. That includes our fellow industry leaders and partners. The Mid-Atlantic Sales Summit 2025 will not only provide new partnerships and skills-building opportunities, but will also facilitate real conversations about the status and direction of our industry.

All of us talk about being industry leaders and thought partners, but we rarely take the time to network, meet resellers of all sizes and multiple verticals, connect with other manufacturers, learn together, and exchange ideas. This is an opportunity to truly collaborate, obtain new partners, promote your business, and inspire others to innovate their businesses to keep up with an ever-narrowing market.

What States Are Targeted?

• Pennsylvania
• Maryland
• Delaware
• Virginia
• DC
• New Jersey
• New York
• North Carolina
• West Virginia

Who Should Attend?

• Channel Managers
• Account Executives
• Senior Sales Leaders
• CEOs (See CEO Track)

Ready to elevate your brand?

Fill out the form below to get connect with decision-makers, and drive sales.

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What you gain

What you gain

Gain valuable industry insights, strengthen partnerships, and enhance sales strategies through expert-led training and networking opportunities.

Expanded Network

Meet and build relationships with a variety of manufacturers/distys across the nation. This is the perfect opportunity to connect and expand your product offerings.

Partnership Development

Strengthen existing connections and establish new ones with key players in the industry all in one place.

Invaluable Market Insights

Have honest conversations about what manufacturers/distys are asking for - without end users being present.

Incentives from Vendors

Speak openly with manufactures and distys about profit margins, SPIFFs, and get tips directly from the source on how to more effectively sell their products and services with no end-users present.

Sales Strategies and Competitive Advantages

Communicate to companies the "why" your end-users are looking for and what obstacles you see when selling their products and services. Help them understand what the market is looking for, and how they can help you make the sale easier.

Sales Training

Attend sales sessions increasing and learning sales strategies from the nation's top sales leaders and professional coaches.

Tracks for Attendees

CEO track

Reasons Your CEO Should Attend

It is lonely at the top

Being a CEO can be lonely. Come together with other CEOs in our industry to connect and network.

Top of Mind

Build better relationships with resellers. We all know the value of face time and how half the battle is simply showing up. Will your company do more business with the reseller who met you or with your competitor who brought their CEO?

Business Promotion

Showcase your company's achievements. In this market, we are seeing some unraveling of major players. This is an excellent opportunity to assure the market, you are still a player and showcase your strategy and products/services.

Determine which resellers you want to lean into

With this changing market, having solid resellers is increasingly important.

Leadership Development

Enhance your ability to lead and inspire your team with fresh ideas and strategies.

Collaborative Opportunities

Explore potential partnerships and collaborations with others.

Team Motivation

Demonstrate your commitment to growth. Spend time with your sales force in the Mid-Atlantic.

Industry Reputation

Position yourself and your company as thought leaders within our industry.

CEO track sneak peek

Being a CEO can be lonely. Come together with other CEOs and topleadership to connect, learn, and grow together.

Tashua Case

VP of Business Intelligence
Bluum

Why Your Company Isn't Ready for Al

Discover how to transform data into a growth engine with actionable strategies, Al-driven solutions, and infrastructure investments tailored to empower leaders and drive strategic impact.

Dan Gerelick

Chief Financial Officer
Aditi Consulting

Financial Leadership for CEO's

Join us in exploring strategic financial leadership, driving business transformation, and future trends in finance and technology for CEOs.

Malcom Harden

Senior Vice President
Consulting Services at Bixel

Breaking Into Government Contracting- A CEO's Playbook for Success

This session will provide CEOs with a roadmap to navigate the complex government procurement process, secure contracts, and scale their business in the public sector.

Mike Logan

Chief Commercial Officer
AVID Products

Creating and Motivating a Successful Sales Organization

This session will discuss key factors to building a successful sales team, and also examine ways to keep them motivated.

Kali Mincy

President
Bruno Ford Consulting

Performance-Coaching: Insights for High-Functioning Leaders + Teams

Including live coaching demos, this workshop explores distinctions between high-performing and high-functioning teams, and how to operate in the sweet spot.

Ready to elevate your brand?

Fill out the form below to get connect with decision-makers, and drive sales.

Get Started
Tracks for Attendees

Sales track

Reasons Sales Professionals Should Attend

Direct Access to Resellers

Connect with the resellers who regularly work in the markets you are seeking to expand.

Strengthen Relationships

Build and nurture partnerships with sales people who work in the mid-Atlantic region.

Learn Sales Strategies

Improve selling techniques tailored to a rapidly tightening market.

Expand Market Knowledge

Stay informed about industry trends, customer demands, and emerging market opportunities.

Create new Pipelines

Connect with resellers who you likely didn't know existed before this event.

Collaborative Opportunities

Explore comarketing initiatives or joint ventures with other industry players.

Teach resellers how you want them to sell

Communicate the selling features to resellers, teach them how best to sell your product/ service.

Increase Credibility

Establish your business as knowledgeable and trusted in the industry.

Build Brand Awareness

Promote your business among industry leaders and potential partners.

Refine Value Propositions

Learn how to effectively communicate the unique value you bring to resellers and help train them on how best to sell your product/service.

Sales track sneak peek

We have an outstanding (and still growing!) presenter lineup including top industry CEOs, sales leaders, business coaches, and more!

Mike Logan

Chief Commercial Officer
AVID Products

Understanding Your Customers AND Territory Planning, the Key to Success

TWO valuable sessions: Understand what customers are really buying, and what's driving that decision, THEN Learn how to transition from mundane sales to proactive territory planning.

Allison Jackson

Professional Speaker and Facilitator

Selling with Authenticity: Leveraging Your Personal Brand for Success

Discover how authenticity and personal branding empower you to build trust, strengthen connections, and drive sales success.

Kali Mincy

President
Bruno Ford Consulting

Performance-Coaching Insights to Increase Credibility

Including live coaching demos, this workshop explores success measures for being a credible leader and how to become the most trusted in your industry.

Josh Bailey

Strategy & Analytics
TSA Choice

Beyond the Pitch: In Two Parts

First, a behind-the-scenes look at tech and AV sales-wins, losses, hard truths, insights, strategies, and psychology. Second, David BeIzak joins in with lessons learned in high-profit margin sales and proven methods to engage customers. PLUS: how to identify and avoid the cheap customers.

Leah Pence

Chief Executive Officer
Dorothy Technology

Think Like an Entrepreneur

Unlock an entrepreneurial mindset to drive sales success. Learn to spot opportunities adapt to challenges, and take strategic risks to grow your business and stand out. Innovate. Adapt. Win.

Ready to elevate your brand?

Fill out the form below to get connect with decision-makers, and drive sales.

Get Started
Location and Contact

Travel Information

Location and Lodging

Fairfax Marriott at Fair Oaks
11787 US-50, Fairfax, VA 22033

Special room rates available

Airports

Washington Dulles International (IAD): 13 miles
Reagan International (DCA): 23 miles

Contact

Exhibitor and Sponsorship Contact

Sales Summit Event Director

Lindi Jenkins
sales.summit@dorothy.technology
202-505-1147

Other

If you would like to discuss becoming an exhibitor and/or sponsor at the Dorothy Sales Summit or have other creative ideas not listed here, please connect with us to discuss! We can't wait to connect with you.

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